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Brand Spotlight: Yokohama

For The Right Lane’s next installment in our “Brand Spotlight” series, … Continue reading →

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RightTurn on the Uber Debate

Did you know there’s a huge debate raging across North America and Europe over Uber and the other peer-to-peer ride services? The way this debate plays out will have a long lasting impact on public...

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The World Is Getting Uberer

Or maybe it would be more accurate to say that the … Continue reading →

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On the Road at the 2014 World Cup in Brazil

When I suggested this article, I was hoping for an all-expenses-paid trip to Brazil. For research. About the roads. Because from the first tip of the 2014 World Cup, much attention has been paid to...

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Jaguar & Land Rover — Sisters Growing Closer

Some of you may not realize, but Jaguar and Land … Continue reading →

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Mario in a Mercedes-Benz

I am by no means a gamer. But then there’s Mario Kart. I’ll play that for hours at a time. It’s been a favorite of countless gamers and non-gamers alike for years. Actually, almost all of the games in...

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How Do You Feel About Driverless Cars?

Mot of us have seen The Jetsons and are still … Continue reading →

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My Car Is Plenty Fast, But It’s So Slow

Upsettingly slow. And I’m not talking about how fast it … Continue reading →

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“License and registration, please.”

“But, Officer, I wasn’t driving. My car was.” That might seem like an outlandish exchange, but with driverless cars becoming a reality, it might not be impossible in the near future. Especially because...

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The History of Goodyear

An Interesting Beginning Throughout history since the Industrial Revolution, there has been a distinct aim to improve manufacturing processes. The more efficient they are, the more money they can...

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The World’s Most Expensive Car

As of August 14, the world has a new most … Continue reading →

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Brand Spotlight: General Tire

During the 1910s and 1920s, competition was stiff in the relatively new automobile tire industry. Especially in Akron, Ohio. General Tire fought through the fierce competition after its founding in...

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Brand Spotlight: Toyo Tires

Seventy years ago in Japan, Rikimatsu Tomihisa saw an opportunity to provide the world with better tires. As a result, he founded Toyo Tire & Rubber Company. Out of the Ashes After two companies’...

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Brand Spotlight: Dunlop

Dunlop takes a lot of pride in its history. And for good reason. From its beginnings it was making the roads a safer place and helping win checkered flags. Born from a Tricycle In 1888, John Boyd...

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Brand Spotlight: Kumho

A good way to understand Kumho Tire is through a message from the current CEO, Kim Chang-Kyu. His statement to customers provides a glimpse into the company’s overall philosophy: “We will place the top...

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Brand Spotlight: Continental Tire

What do tires and a rampant horse have to do with each other? Continental Tire, that’s what. In 1882, eleven years after Continental was founded, the tire company adopted the “rampant horse” as their...

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Brand Spotlight: Firestone

The Foundations What made Akron, Ohio so popular for tires? Why is it “The Rubber Capital of the World?” I can’t really say, but just a short time after Goodyear planted its roots there, The Firestone...

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